LOOK ON THE BROADSIDE

Who can resist the nostalgic charm of an old rodeo broadside?

Nowadays we’d call them posters, and in such a tech-driven world, we hardly pay them much mind anymore, but in the late 19th and early 20th centuries, broadsides were the way to get the word out. These printed public announcements touted info about anything from new inventory at the general store to an upcoming event or entertainment act, like – you guessed it – a good ol’ local rodeo. We’ve always been enchanted by these bits of historical ephemera, and the aesthetic was apt for a collection paying homage to the world’s first rodeo, so we couldn’t resist reimagining rodeo broadsides with our own DDR spin and making them wearable.