While still in the concept phase, Double D Ranch held a Name the Blog contest through Facebook to help us brainstorm and come up with a name for our online journal. Even though we didn't make our final selection from those submissions there was one suggestion that pretty much summed up the focus of our lives and became the framework for this self-publication:
In that order. With that being said, I know I have a marketing director somewhere in Dallas pulling his hair out about right now. Ok, Alan; I can use the Faith word.
FAITH, FAMILY, FRIENDS, and FASHION
And finally, we will get down to business in the fashion portion of the journal. I will take you behind the scenes and look at the inspiration and history of Double D Ranch twenty years in the fashion industry. You will get to peek inside our upstairs library and get a glimpse of the vast collection of antique textiles and western memorabilia. We will also pull some of the greats out of the storage/archive and look back at the inspiration and marketing behind these pieces as well. Then going forward, I will keep you up to date with trends and what editors are forecasting for your closet as well as what is happening on the runways here and in Europe. I promise that all posts will not be this lengthy. l'l try to keep it short and sweet with lots of great imagery. I welcome feedback and any ideas you want to give. So let's get going and have some fun! l
Side Note: Jennifer Meis Tyler of Victoria, Texas is the lucky winner of the 'Balalaika' tee. She submitted the Faith, Family, Friends, and Fashion concept. And let me not forget my favorite marketing guru in the whole-wide-world, Alan Lidji, for the perfect blog name, DOUBLE TALK.
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